Product How it works For law firms Insights About
Relationship-led growth, made visible

Business development should not live in partners' heads.

One shared rhythm for prospects, follow-ups, referrals, tenders and clients — and the activities that turn relationships into revenue.

Built around the way African law firms actually win work.

Where it starts

Relationships begin in rooms like this.

Bideey makes sure the next action doesn't disappear when the room empties.

The problem

Doing the work, without seeing the pipeline.

01

An introduction lives in one partner's WhatsApp.

02

A proposal stalls — nobody owns the follow-up.

03

Referral relationships go quiet for months.

04

Tender documents get rebuilt from scratch, every time.

05

No one can state the pipeline's real value in a meeting.

Bideey turns scattered effort into a firm-wide rhythm.


How Bideey works

Three things, done consistently, every week.

First

Capture what matters

Record prospects, client opportunities, referrals, tenders and the relationship context behind them — without turning business development into an administrative burden.

Then

Keep the next action visible

Every live opportunity has an owner, a stage, a relationship strength, a next action and a follow-up date. Reminders surface what needs attention before opportunities quietly go cold.

Over time

Learn what produces revenue

See what is moving, what is stalling, which sources convert, which practices carry opportunity, and whether consistent activity is actually leading to instructions.

Product capabilities

Built for what actually generates work.

Daily use

Follow-up reminders

Next actions surface automatically, so nothing goes cold from neglect.

Growth

Client & repeat-work development

Cross-selling opportunities inside relationships you already have.

Relationships

Referral relationship tracking

The people who send you work — with a record of what they've actually produced.

Finance

Collections & outstanding fees

Won versus actually collected.

Discretion

Private watchlist

Early relationships not yet ready to share firm-wide.

Network

Resource-people directory

Specialist advisers, kept separate from the revenue pipeline.

Configuration

Practice areas & targets

Configured to your own practice groups and activity targets.

A team reviewing tender documents and a checklist together
Tenders & empanelments

Coordinate the bid, not just the deadline.

Every stage owned, from qualification to result.

  • Bid / no-bid decision
  • Mandatory documents
  • Technical proposal
  • Financial proposal
  • Partner review
  • Submission & follow-up
  • Result & lessons
See it working

A walk through the actual screens.

Every screen below reflects the working application, shown with clearly fictional sample data.

Reminders — Due this week
Sample data
Send AI Governance Readiness proposal
PesaLink Technologies · Prospect · Owner: A. Ochieng
Due tomorrow
Coffee to discuss new listings
D. Mwangi — Real Estate Agent · Referral partner
Due in 3 days
Finalize technical proposal review
Nairobi County — Legal Services Panel · Tender
Due in 7 days
Quarterly check-in call
Savannah Properties Ltd · Client
Due in 9 days

Every prospect, client, referral partner and tender can carry a next action and a date. Reminders pull them into one weekly list, grouped by urgency — so nothing depends on any one person's memory.

Prospect Pipeline
Sample data
Target
Contacted
Conversation
Qualified
Proposal Req.
Proposal Sub.
Negotiation
Won
PesaLink Technologies — AI governance readiness review
Source: Existing client · Fintech · Strength: Strong
KES 1,800,000
Qualified
Coastline Logistics — Commercial contracts review
Source: Referral · Logistics · Strength: Warm
KES 650,000
Proposal Requested
Highland Grain Millers — Corporate restructuring
Source: Event · Manufacturing · Strength: Cold
KES 400,000
Contacted

The stage rail above mirrors the product's real pipeline stages, from first target through to Won or Lost — the same eight-stage progression every partner's opportunities move through.

Tenders & Empanelments
Sample data
Nairobi City County — Legal Services Panel
Est. value KES 3,500,000 · Deadline in 26 days · Owner: N. Wambugu
Partner Review
Score 89/100
Regional Bank Legal Panel
Est. value KES 2,200,000 · Deadline in 10 days · Owner: A. Ochieng
Submission
Score 73/100
Parastatal Legal Retainer 2027
Est. value KES 800,000 · Deadline in 47 days · Owner: K. Mutiso
Qualification
Score 36/100
Bid/no-bid scoring — Nairobi City County panel
Relationship with entity — 18/20
Practice fit — 18/20
Eligibility — 14/15
Past experience — 13/15

Tenders move through nine stages — from opportunity identification to result and lessons learned — scored on a consistent bid/no-bid rubric so the firm chases the right panels, not every panel.

Clients
Sample data
Savannah Properties Ltd
Instructed on: Title due diligence, Karen development · Owner: N. Wambugu
Potential needs:
Succession planning
PesaLink Technologies
Instructed on: Data protection compliance audit · Owner: A. Ochieng
Potential needs:
AI governance readiness
Rift Valley Manufacturers Ltd
Instructed on: KRA customs objection · Owner: K. Mutiso
Potential needs:
Corporate restructuring

Every client record carries what they're currently instructing you on and what else they might need — so cross-selling is a visible prompt, not a coincidence.

Referral Partners
Sample data
A. Hassan — Senior Auditor, regional audit firm
Type: Auditor · Feeds: Tax · Owner: K. Mutiso
2 matters referred
Last contact 14d ago
D. Mwangi — Real Estate Agent
Type: Real-estate agent · Feeds: Real Estate & Conveyancing
1 matter referred
Last contact 41d ago
G. Wanjala — Company Secretary
Type: Company secretary · Feeds: Corporate & Commercial
3 matters referred
Last contact 5d ago

Referral partners are tracked with the same discipline as prospects — including what they've actually produced, so the firm can see which relationships to protect.

Monthly Partner Scorecard — March
Sample data
Quality direct outreach — 64/90
Client / prospect meetings — 9/13
Referral partners contacted — 11/15
Tenders reviewed — 15/15
LinkedIn posts published — 4/12
Serious bids submitted — 3/4

Activity against target, firm-wide and by partner — the same categories every month, so trends are visible rather than anecdotal.

Firm Insights — Q1
Sample data
Live pipeline value
KES 12.4M
Win rate (proposals)
38%
Pipeline coverage
2.6×
Won vs. collected
81%
Conversion by source
Referral
Existing client
Tender
Cold outreach

Insights answer questions partners are usually asked without warning: what's the pipeline worth, what's converting, and is the firm's activity actually producing revenue.

A lawyer in an advisory conversation with a long-standing client
Existing clients

Winning the first instruction is only the beginning.

What they instructed you on, what they may need next, and who owns the next action — visible to the whole firm.

Why it fits African law firms

Built for relationship-led growth.

The African professional-services market is sophisticated and relationship-rich — it doesn't need generic software, it needs tools shaped to how work actually arrives.

Partner-led rainmaking, where a handful of relationships carry a disproportionate share of the firm's revenue.

Referral-driven instructions from accountants, bankers, auditors and other professionals.

Tenders and panel appointments as a serious, recurring revenue channel.

Cross-practice opportunities inside clients the firm already serves.

Mobile-first working habits — much of this happens between meetings, not at a desk.

Firms operating across multiple sectors, and increasingly multiple jurisdictions.

The need for a system simple enough that teams will actually keep it up to date.

Local currency presentation from day one, in Kenyan shillings, with further currencies planned.

Partners reviewing business-development scorecard and revenue data
Scorecard & insights

A repeatable, firm-wide discipline.

What's moving, what's stalled, and what's actually producing revenue.

Proposal win rate0%
Pipeline coverage
Won vs. collected0%
Referral conversion0%
Illustrative sample data
Private beta

Bring your firm's business development into one clear view.

Join the private beta and test Bideey using a guided sample firm. If it fits the way your team works, we'll help you set up a dedicated environment for deeper testing.

Bideey is currently available through a managed private beta. Participating firms receive a separate testing environment and onboarding guidance — the demo environment shown on this site is not connected to any firm's real data.
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